Director of Marketing

Company Overview

At Funraise, our goal is to put both the funds and the fun in fundraising. As a growing startup, we seek out nonprofits that need a technology boost and provide them with the most useful, user-friendly fundraising tools in the industry. Every day, we work hard, win together, and celebrate the impact that our customers make with our help. (Warning: we go through a lot of confetti.) 

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Position Overview

Funraise is hiring a Marketing leader to drive our next phase of growth. We’ve built a world-class team with prodigious creative, strategic, and analytical talent; we’re looking for a team captain who can direct them by keeping one eye on the prize and the other on progress. 

You eat, sleep, and breathe process. Building systems is what (your) dreams are made of. You see the beauty in streamlined programs and can power up marketing success with a well-oiled production machine. You’re an expert at turning vision, direction, and strategy into action. You thrive in leadership, striving to understand the unique abilities of each member of your team. You can masterfully knit together the teams’ strengths to execute dynamic, high-impact marketing campaigns. 

Serving as the Marketing leader, you will play a hands-on role in executing Funraise’s go-to-market (GTM) system. You will own the planning and evaluation processes, from concepting campaigns to dialing in performance marketing channels and reporting the impact on Funraise’s bottom line. 

Location: Remote. Strong preference will be given to candidates in (or willing to work) US Eastern Time Zone.

Salary: $115-$140K. Based on experience and location.

Essential Functions and Responsibilities

• Manage and report on inbound, organic, and performance marketing, project and resource management, GTM strategy and execution for key product, brand, and partnership initiatives, and revenue contribution at the highest levels of the company 
• Lead a dynamic marketing team into the next stage of Funraise’s marketing journey
• Plan, negotiate, and support Funraise’s event marketing program to convert event investments into customer acquisition
• Partner with Sales and Product teams to generate/scale pipeline and increase adoption and retention
• Work under pressure in changing situations with a calm and professional manner

Requirements

• 5+ years of experience as a Head of Marketing, Director of Marketing, Marketing Lead, or Senior Marketer, leading and growing teams with proven progression in leadership responsibilities 
• 3+ years of experience in demand generation or marketing operations, collaborating with cross-functional partners, and keeping complex projects moving forward for clear impact on bottom-line revenue
• Experience leading SEO, SEM, PPC, marketing database, email, social media, and/or display advertising campaigns
• Expertise employing customer life-cycle marketing, scaling brand awareness and demand, optimizing through experimentation and A/B testing, and managing budgets, resources, and teams
• Experience with traditional marketing tactics like trade shows and partnerships as well as digital marketing tactics and process automation to promote SaaS product-led products
• Growth-driven mindset and attitude

We are looking for someone who can add to our team and organization and recognize there is no such thing as a “perfect” candidate. We encourage you to apply even if you don’t meet 100% of the listed qualifications and experience. Candidates of diverse backgrounds and lived experiences who meet many of the qualifications are strongly encouraged to apply.

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Company Core Values

1. We are Tenacious 
2. Customer Impact Focused 
3. Team Over Self

Diversity, Equity, Inclusion and Accessibility Core Values (Director Level)

• Carry out and communicate current DEIA policies, procedures, and processes
  • Champion and articulate support for DEIA initiatives with internal and external stakeholders
  • Drive internal reflection about the success and pitfalls of DEIA initiatives
• Foster an inclusive, transparent company culture where every voice is welcome, heard, and respected with empathy and compassion
  • Be aware of unconscious bias (including your own) and communicate the importance of managing bias and interrupting "ism" statements
  • Acknowledge multi-cultural holidays, days of remembrance, and celebrations
  • Ensure that your team has the opportunity and safe space to take a stand on social issues important to them
  • Help employees understand how cultural differences impact the way people work

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Benefits and Perks

• Funraise offers group medical, dental and vision insurance to all regular, full-time employees. Some employer sponsored plans come with a generous employer contribution
• Funraise provides its full-time employees with the opportunity to participate in a 401(k) plan 
• Funraise will also make safe harbor employer contributions to your 401(k) up to 100% of contributions on the first 3% deferred, then 50% of contributions from 3% to 5%
• Unlimited Paid Time Office (PTO) 
• Generous Paid Parental Leave
• Quarterly Department Mental Health Days (These Mental Health Days are coordinated across the entire department and happen on an agreed-upon day to encourage all department teammates to refresh, regroup and re-energize.) 

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30, 60, 90 day plan

At 30 days you will have

• Completed onboard training and met with your peers in all departments
• Become an expert in Funraise’s product, market, and GTM strategy
• Engaged with your team and embedded into status meetings and workflows
• Investigated team efficiency and value add opportunities
• Investigated any and all marketing data

At 60 days you will have

• Overseen current data flows
• Built marketing metric and revenue reporting dashboards
• Launched testable campaign(s)
• Overseen marketing automations and contributed to full funnel assets
• Engaged with peers in other departments to understand growth opportunities
• Identified desired roles for the marketing team

At 90 days you will have

• Reported marketing metrics and revenue contribution to executives
• Set a 12 month plan and content calendar
• Prioritized most significant issues and opportunities
• Made impact to our brand awareness and reach
• Made impact to team and variable spend efficiency
• Made impact to revenue

Your contribution will be reviewed on the following

• Ability to work effectively with team and peers in other departments
• Ability to grow brand awareness and new customer acquisition
• Ability to gather, organize, and sustain healthy marketing data
• Ability to report on metrics and revenue contribution
• Ability to make projections and reach goals
• Ability to innovate and lead to new initiatives
• Ability to efficiently scale revenue contribution
• Ability to balance team workload and effectively utilize team expertise

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Disclaimer

Funraise is a progressive workplace—we're a proud equal opportunity employer, and the diversity of our team is not something we take lightly. We know that the more inclusive our team is, the better our work will be, and the more impact our nonprofit customers can make.

So, if you’re curious, tenacious, and good at what you do, then come exactly as you are... because you're exactly what we're looking for.

At Funraise, being your best self is a key part of doing your best work. We encourage our employees to identify in whatever way makes them feel the most comfortable, speak up when they have something to say, and focus their energy on the impact we're championing—not changing who they are to fit a mold.

If you want to be mold-free (and who doesn't?), join Funraise in building a diverse and inclusive team that makes our world better... every day.

Need special accommodation during the hiring process? Let's figure out the best way forward together. Email hello@funraise.org to let us know.

The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. 

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. Continued employment remains on an “at-will” basis.